Growing on TikTok: A Guide
Anyone remember Musical.ly?
TikTok has evolved from a lip-syncing and dancing platform to a cultural giant influencing music, fashion, and even politics. With its explosive growth and diverse user base, TikTok offers a unique chance to reach millions and earn money while doing so. However, becoming successful on this platform takes more than just luck.
Good content is key to TikTok success. Here are some tips:
Keep it Short and Sweet: Although TikTok allows up to 10-minute videos, shorter videos (15-60 seconds) generally perform better. Remember, you need 1 minute videos now to monetise them, but if you are just starting on growing your audience, focusing on grabbing their attention and turning them into followers may work better.
Grab Attention Quickly: The first few seconds are crucial. Start with something eye-catching to hold viewers’ attention. Use a ‘hook’ to get people to stay watching. This could be something like “3 things you’re doing WRONG”, “why ___ never works”, or “this changed my life”.
Be Creative and Original: Unique and creative content stands out. Use your unique voice, perspective, or talent to differentiate yourself. Don’t be afraid to be authentic.
Join Trends: Participate in trending challenges, sounds, and hashtags to increase visibility. However, always add your unique twist to stand out.
Regular posting keeps your audience engaged and increases your chances of appearing on the FYP. Develop a content calendar to maintain consistency. Posting 1-3 times a day is generally recommended for optimal growth.
Building a community is vital for long-term success:
Respond to Comments: Engage with your audience by responding to comments on your videos. This builds a loyal community and boosts your engagement metrics.
Collaborate with Other Creators: Collaborations can expose you to new audiences and foster relationships within the TikTok community.
Hashtags can significantly boost your reach:
Trending Hashtags: Use trending hashtags to get your content in front of a larger audience.
Niche Hashtags: Include niche-specific hashtags to attract viewers interested in your content area.
Regularly review your analytics to understand what works and what doesn’t:
TikTok Analytics: Use TikTok’s built-in analytics to track your performance. Pay attention to metrics like views, likes, shares, and follower growth.
Iterate and Improve: Use the insights gained from analytics to refine your content strategy.
Remember, there’s no one-size-fits-all formula, so be prepared to experiment and find what works best for you. With dedication and persistence, TikTok can be a powerful platform to showcase your talent and build a loyal following.
Once you’ve reached your audience and grow to new heights, don’t forget to come back and apply to EMC Talent!
